Monday, 27 February 2012

Medical Tourism - The Pursuit of Quality

AppId is over the quota
AppId is over the quota

If you are in the medical tourism business, you have probably wondered why insurance companies and other large companies have not totally embraced medical tourism. Industry analysts say that big deals are forthcoming, but they have been singing the same tune for about 5 years.

If you offer a buyer, corporate or otherwise, 50% to 80% in saving, it sounds like a "must have" deal. However, even when the enticement is true, people get scared.

It must be taken into account that people are scared of the unknown, and this is true with large corporations (since there are people making decisions) and individuals. People will listen, they will read the information, visit the website... but they continue thinking about the risk (read fear) involved such as safety, security, poor quality, disease, upset employees, problems with weather, traveling across many time zones, language and cultural differences, and so on.

If you have a medical tourism company and you are only offering low prices to businesses, insurers, and individuals, then you are losing most of your potential customer base.

Employers, insurers, corporations, and individuals are increasingly looking for value for the money... yes people are increasingly looking for ROI. After all, when you are going to spend X amount of dollars for medical, dental, or cosmetic surgery procedures, you want to know what you are going to get for your investment.

Not only that, insurers and companies are increasingly thinking about having some sort of control over where employees or people they cover are being treated, and that the investment being made in treatment will satisfy the individual.

As an individual, you want to know that you are getting the best, safest, most up-to-date treatment for the price you are paying.

While it is true that insurers and companies have been trying for years to control increasing health care costs, they are increasingly focusing on quality and cost. Some companies and insurers will opt to pay a higher price if the know the quality is up to par with standards at home.

This means that a low price is no longer the only factor when people (individuals, companies or insurers) are considering whether to travel or send people abroad for health care.

The quality of care and level of safety are playing and increasing role in the decision making.

For example, if you were to go to a store where the sales offer is 20% off and you know that the item you are buying is just as good if not better than what you already have, you will probably make the purchase.

On the other hand, if you see an offer online from a company whose reputation you are unsure of and you have never bought from this company in the past, you are likelier to stay with what you know, even if you know you can pay 50% less. After all, you are getting a reasonable, if higher, price from the company you know, and you also know the quality of what you are going to get.

It is fear of the unknown that will keep you from making the purchase, even if you are offered a substantial savings.

While it is true that medical tourism is not retail, you can expect corporate and consumer behavior to remain the same, no matter the service or product. In order to change this behavior, you would have to change the consumer and corporate way of thinking; this is not likely to happen since fear of the unknown is entrenched in the general psyche.

Fortunately, medical tourism companies have grasped the idea that price is one of the considerations, but it is further down the list than was once imagined where health care purchases are concerned.

As far as health insurers are concerned, it is about the insurer being able to control who is treated for what, where, at what cost, with what flexibility, the quality of care, etc. Insurers have realized that going for the cheapest deal can turn out to be more expensive when all is said and done.

Where companies are involved, they have an investment in their labor force, and they need their employees to be able to return to work and be even more productive once they are treated. It is also about improving the health of the workforce since it will cut costs in the medium and long term.

With the ways things are looking in Europe, another global recession is looming in the near future, and you might expect prices to be a determining factor. However, what is actually happening on a global scale is that companies offering high-end services are actually doing well.

These companies did quite well during the previous recession, they are continuing to do well, and they will continue to do well. On the other hand, companies that are selling poor value for money are crashing.

There are quite a few medical tourism companies prospering at a top-quality, "reasonable" cost level, with reasonable being a subjective measure of the level treatment offered at the price being charged.

The targeted market in medical tourism continues to be Europe and North America, and these markets are in the middle zone, but this is where companies are missing the mark.

People, companies and insurers from these markets want top-quality at reasonable prices. What this middle group is now demanding as standard is what was once thought of as luxury: top-quality care, VIP services, pampering, state-of-the-art facilities and equipment, and great after-care.

What is your company doing to meet these challenges?

If you are looking for companies offering top quality health care treatment at a reasonable price, you should go to Costa Rica Medical Tourism Services and Find Medical Tourism.

View the original article here

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